Now Available at Dillards, select Macy?s and all U.S. Target stores in the lingerie department. (packaging may vary)

Noël L. Goldman
Founder and CEO
Eureka Road, LLC
(On a mission to “Clean Up The World” one bra strap at a time.)

Everywhere I turned, I saw wayward bra straps…



Living in Florida, no matter where I went, theme parks, the mall or even church, exposed bra straps were everywhere. Just when did it become acceptable to fail to keep your undergarments "under"?

They have always bugged me, but as my daughter rushed to leave for school one morning, I was floored to see (yes, right in my very home, right on my lovely daughter) wayward bra straps! That was it. Someone had to help women fight this epidemic and reclaim our national sense of decorum. In order for my daughter (or just about anyone else to use it), the solution would have to be easy, comfortable and convenient.

One bright, sunny morning, it came to me… a pin with a clip. The pin attaches the clip to your garment and the clip allows you to slip your strap in and out of confinement easily. Best of all, you can leave Strap Tamers®in your clothing wash after wash. The clips stay in place, ever ready to tame your straps, and they’re inexpensive enough to put in all of your favorite sleeveless clothes.

After exhaustive research and development (between carpool and homework) and the steadfast support of my husband, Strap Tamers® were perfected and ready for market. (Our 2 sons remain hopeful that someday, dinner conversation will return to subjects like Little League and Cub Scouts.) Not surprisingly, response to Strap Tamers® has been overwhelming. Strap Tamers® are quickly becoming a “basic” of modern feminine attire.



  • Patent Pending

  • WBENC certified Woman Owned Business


    Certificate #242677




We look forward to discussing how Strap Tamers® can enhance
your product line and your “bottom line”.

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