There has to be a better way
to keep intimates…“Intimate.”
We've all seen them; women absentmindedly nudging their bra straps back under their clothes, (causing them to look less confident) or worse yet; women who have given up fighting the battle of the bra strap, resigning themselves to looking sloppy.
Millions of women - Millions of bras and no one can seem to tame the strap. It shouldn't be that hard to fix.
An extensive patent search as far back as the 1930's shows people have been trying to solve the problem for decades.
Modern solutions have been just as “creative”, but if any of them were truly simple and effective, we wouldn’t still have this epidemic of wayward bra straps peeking out of everything from gowns to tank tops.
- Clear straps are still “clearly visible”.
- Safety pins are exasperating.
- Devices that pull your straps together, between your shoulder blades, are uncomfortable and awkward.
- Strap “leashes”, which snap around your bra strap, are only available on expensive, designer clothing.
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